animate activate

STYLECRAFT SHOWROOM - MELBOURNE

The project explored the potentials of using LED screen-based technologies to animate architectural surfaces and produce compelling spatial effects. This involved the use of a LED curtain system that created a video wall behind the bar area of the showroom. This wall was considered as a surface rather than a screen; an animated eighty thousand LED light source.

The visual language employed to animate the screen combined pattern, texture, light, transition and motion to create a shifting series of forms and relationships that induced delightful optical affects and implied the perception of depth. The resulting effect was subtle and muted, glittering and glistening, spatial and decorative, complex and calming, elegant and mesmerizing.